Influencer marketing will be worth 30BN in 2024
It’s time to boost your ROI with Andrew Stanton’s Influencer Brand

In an arms race of digital spend, intelligent brands are realising that if they align with ‘Influencers’ who fit with their products and services, bringing with them a huge network of loyal followers who ‘trust’ the judgement of the influencer – then adoption and client acquisition can be done a better, cost-effective way. Remember, 82% of business introductions occur on Linkedin. 

Amanda Russell – who wrote ‘The Influencer Code’ is a topflight influencer, who explains that David Beckham might have 45M followers but if he tries to endorse for example Blockchain, his reach will be low, as he is not feted as being the top person in the know in this vertical.  

Amanda makes the point you can’t become an influencer overnight. Having spent six-years at the hard edge I see that intuitively I have carved a niche, where I straddle both real estate and property technology and people trust my word. She says there are four types of influencers –  

  1. Celebrity
    People known through name recognition and popularity – tick
  2. Authority 
    Those who influence through their role or position – being in the top 10 out of 3,400 + global Proptech Influencers and having authored numerous published articles on all verticals. Having 43,000+ engaged Linkedin connections, 85% in C-suite as my audience – tick
  3. Expertise
    36-years-in real estate, six-years researching and advocating proptech and moving the industry forward; having met over 850 Proptech founders, with 20+ meetings a month with new proptech companies UK and global, I know a great deal about what is going on – tick
  4. Affinity
    Those who influence through their pre-existing relationship of trust, based on personal relationships – huge tick – I have made personal introductions to in excess of 3,200 people, many of which have blossomed into collaborations, business partnerships and integrations – tick  

Luckily for our clients my strength is in all four of the above.

‘Don’t think of influencer marketing as a quick smash and grab’ – Forbes

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