Hello, I am Andrew, CEO & Founder of Proptech-PR. A globally recognised Proptech Real Estate Influencer, Analyst, Journalist and Editor. We provide, Influence - (IaaS – Influence as a Service), Connections, Insights, Professional advice, Endorsement and Exceptional written content, with 36-years of Real Estate experience.
We are not a traditional PR consultancy at all, we are a 'Worldwide advocacy service for the whole of the Proptech & Real Estate sector'. A banner holder for Proptech, changing mindsets as the property world moves from analogue to digital, writing over 3,000 original words every day on proptech and real estate.
Our key strength is everyone talks to us, making us the font of all knowledge, we are experts in the macro and micro of the proptech and real estate ecosystems. We in turn talk to everyone providing paid for analysis.
In 2020 we advised over 50-Proptech companies and over 20-Real Estate enterprises, based in the UK and across the globe in America, Australia, India and China. Since 2017 I have personally met, pre-pandemic over 120-Proptech founders, spending hours with each getting into the detail of their work, their solution and their journey. Adding another 130-Proptech founders to this list via video conferencing.
Which gives us a definitive bird's eye view of most things that are out there, in all verticals, which means you have a powerful resource at your service. We are also firmly based within the London Proptech and Fintech bubbles with multiple key connections to key groups and industry titans.
We have mentored, advised and given clear strategy to clients. Helped with funding, championed their candidacy for accelerators, advised technically on their offerings, sourced key staff and contacts. In fact we help build, maintain and give direction to our clients, as a function of our 'public relations for Proptech.'
Better than that we challenge you, make you think and see the big picture so you grow, we ask difficult questions, how will your SaaS be adopted, what is the size of your market, the pricing strategy, and your route to market? Often we will directly connect clients with key contacts who can either advise or sometimes collaborate or even offer integrations. Or if you are looking to digitally transform, we set out a blueprint, a route map.
We help many people at various levels for free, so when we need their help for our clients - all doors are wide open. Often putting our brand and influence behind your brand, enhancing its power, and getting you fully into the mix. Though not resellers, our influence has 'sold' brands and products - contributing to large lucrative financial outcomes.
We have spent £0 on advertising or marketing to attract our clients, since the day we started; how much have you spent on marketing in the last 12-months?
Why do we get so many clients? - Influence - we are the only PR organisation that is run by someone who not only lives and breathes Proptech, but invests in it and is helping through whitepapers, government committees and various organisations to actually shape its path.
I am a 2020 Cohort Mentor for Reach UK, Unissu global advocate, Executive Editor of Estate Agent Networking, and previously a senior Real Estate professional in the corporate industry, then founder and CEO of my own multi-agency real estate business, with in total 36-years experience in the sector.
So, I know the mindset of a Real Estate enterprise owner and also how difficult it is to grow businesses, and that is why I also have several CEO's contacting me each week. They see I have crossed the divide into the 'digital space' explored it for years, and mapped it out so they do not need to. I am their touchstone - their point of trust, a single clear voice of truth who gives crystal clear agnostic advice.
Specialist in all verticals of Prop Tech and Real Estate, nurturing numerous proptech founders, and their startups, and maturing enterprises through collaboration and advice. Deep insight covering AI, ML, BIM, Digital twin, Geospatial, Smart buildings, IoT, Big Data, the list is endless - covering the four main verticals:-
SMART REAL ESTATE: Operation and management of real estate assets, providing information about buildings or facilitating their control.
SHARED ECONOMY: Use of real estate assets focusing on the occupier markets, using data to act as a facilitator for a broad range of transactions .
REAL ESTATE FIN TECH: Trading of real estate asset ownership, providing information for buyers and sellers or directly performing the operations.
CON TECH: Focused on built and construction work, the design and construction of buildings.
We help build super brands by advising Proptech and Real Estate professionals with guidance to maximise enlightenment, growth, profitability, brand awareness, minimising risk, in an era of digital transformation.
Daily I strategically advise numerous proptech startups, and use my influence, insights and connections to accelerate growth. I also advise CEO's of Real Estate brands and property industry bodies about Proptech.
My influencer & thought leadership reach and connections are legendary, over 13,000 reads on a Linkedin post, 20,000 connections, daily comments, and articles in digital publications with 60,000+ readership.
As Executive Editor of EAN I reach an audience reach of 100,000 followers. Quotes and analysis and ghost written copy for The Telegraph, and thought leadership in The Times, and numerous published articles, some globally, eg RICS syndication.
Our knowledge is your strength, we educate, influence and open doors, using a vast network of key decision makers, and contacts across industries and media world, B2B and B2C.
Influence in trade associations, communities; and the c-suite of the real estate and proptech sector. We drive new business to clients, demystifying technology and advise on strategy. As specialist in all verticals of Prop Tech & Real Estate, we nurture numerous proptech founders, and their startups, through collaboration and advice. Also helping analogue organizations plan a profitable route to a digital future.
JUST GET MY COMPANY IN THE TIMES OR THE TELEGRAPH – IT TAKES TIME
‘Many companies looking for PR, start with grand ideas like – I want to get my name and company in a national paper – The Telegraph or The Times. This is possible, but like all things it takes time, effort, focus and expertise’. Quote - Andrew Stanton
January the 5th 2021 – I wrote as Editor this piece.
‘Keep smiling through and time for TikTok’
‘TikTok is hardwired for fun, and the agent’s audience can connect with the person on that level. Throw in an adorable co-director like Zara, and bust out a few dance moves – really that is all there is to it.
But what really is going on is TikTok is a multi-billion potential influencer platform, it is not really a listing site for inventory being listed and sold or rented by estate agents, it is humanising the agent. When you see agents home life, dancing, lip-syncing and being just plain goofy that makes a real connection. And in America it is already getting realtors serious traction and audiences/clients.
Influencer marketing was a 10BN $ industry last year, it is likely to double in 2021 to 20BN $, Covid-19 has made people turn ever more to their mobile for a quick fix of something good and wholesome, outside of the grim reality of the here and now.' - Andrew Stanton
January the 11th I get a call from Times journalist Emanuele Midolo - and after an hour explaining the intricacies of TikTok and its adoption by Realtors in America, I was repaid by a healthy portion of prime placement.
January the 15th 2021 – The Times kindly wrote this article,
Would you sell your house on TikTok?
Move over, Gen Z: estate agents are joining the social network. By Emanuele Midolo
“I encourage all estate agents to join TikTok,” says the Proptech-PR founder Andrew Stanton.“Because if the younger generation use it as they grow then agents need to be in that space. If you’re not in that space, you will die.”
Following this, a number of estate agents in the UK started to use TikTok for the first time. Now that is, influence on all levels, brand awareness, and a theme with a real hook. We will not get you in the National newspapers day one - but in time we will get your name through the vertical of the industry you want to dominate - and that is an Andrew Stanton TikTok Guarantee.